If you own and operate your own business, one of the most important details is to market your company. Doing this on a wide scale basis is essential so that you can ensure that people know about the business and your company can expand to a larger audience. With everything being digital in this day and age, the lifeline of any successful business is to integrate it into social media websites. More than ever, both individuals and businesses are relying on social media to market themselves. As a business owner, it is important to select the right social media websites to reach the right audience for your company and its services and/or products. The following are considered the best social media sites for businesses.

LinkedIn:

is essentially the Facebook for professionals. Not only is it a must for individuals who are looking for new employment, but it is also excellent for small businesses. You can connect with other businesses in your field or in related fields and advertise the various services or products your company provides to the public. You can find potential clients or customers and engage in chats with other professionals in the same field. You can also find potential new employees who may want to join your staff and can encourage your current employees to create profiles on the site for additional marketing of your business.

Facebook:

is a big favorite social networking site for many. Not only is it good for individuals to connect with others, it is also ideal for marketing your business as it can reach a huge spectrum of people and other companies. If you get certain Facebook friends to like the page, your business can be promoted even farther as their friends will see it, which can certainly draw interest in your company and its products or services. The more people who give your page a “like”, the more traffic your business page will receive and more people will view your posts. Facebook is so important, as it also gives you the opportunity to post photos, videos and even coupons for your business.

YouTube:

is essential for any business as it allows you to market the company via video. It gives individuals the chance to see and hear details about the business directly from a live person instead of simply reading it or seeing stationary photos. If someone likes a promotional video for your company, they can even share it on their social media pages, which can draw more traffic to your YouTube page.

Twitter:

is another great social media site to use to promote your business. While it only allows you to use 140 characters or less per post, you can get your point across and let the public know what new services or products your company offers and inform them of any specials. You can even rely on TwitLonger, which is part of Twitter and allows you to use more than 140 characters.

Pinterest:

is one of the newest social media sites and is essential for business as it is expanding in popularity on a daily basis. It allows you to connect with others based on specific interests, so if you highlight your company’s services or products, you can attract potential clients or customers who are interested in what your business has to offer.

Author bio: David Larson, with Intelligent Search, is a computer enthusiast. He enjoys reading and writing about technology. He also enjoys hiking and being in the outdoors with his family.