During the holiday season, people are actively looking for special offers, discounts, something new, a great deal, etc. Now is the time to catch their mood and attract them towards your brand. The fastest way of doing this is through social media websites. But with a plethora of offers being shouted out here, how do you make effective use of them to draw attention towards your brand against your competitors?

The answer is show your social media marketing skills this season like never before.

Here is a look at 10 important tips on how to use social media sites to promote your business during the holiday season:

1. Get Your Promotional Codes Ready –

Now is the time when people are searching for discounts and offers. Be sure to have promotional codes ready so that people can use them to buy your product or take up any offer. When providing attractive offers on your social media page, also offer information on where to find your coupon codes so that people can find it and visit it on your site for a purchase.

2. Change The Background Of Your Social Media Page And Website –

Show that you are following the mood of the festive season by changing the background of your Facebook, Twitter page, etc., to reflect the holiday spirit. You can find some really lovely festive season graphics at low cost in Fotolia and Shutterstock. This will catch people’s attention when they visit your site, and they will look into special offers to buy accordingly.

3. Give A Gift That is Valuable –

When you announce special offers or gifts for the holiday season through your social media page, make sure that it is something different from what stores in your niche are giving. It should be something that is really useful, exceptional, and worth the value in order to generate a lot of interest from visitors.

4. Start A Competition –

Initiate competition in your social media pages wherein the winner will get a fantastic offer. This is a great way to draw attention towards your brand. Lots of people will see the competition advertisement and go for it. New people will learn that your brand is offering something interesting and will like to take part in the competition because of the free offer. It is a great way to publicize your products or services.

5. Announce Something New –

The festive season is the best time to bring out a new model of your product, a new offer, or something that people at this time will find very interesting and attractive to buy. Making an announcement of this on your social media pages is a great way to draw people’s attention towards your brand. You can also give a limited period offer wherein buyers are given discounted prices on a product when they make a purchase at this time.

6. Release Promotional Video With Hidden Offer Codes –

Have an excellent video done of your brand and release it at this time. Include hidden discount codes to your product in the video that can be accessed only by those who view it. Make an announcement about this in/on your social media page with a link to the video. You will have lots of people watching it, bringing attention to your brand.

7. Get Your Business Reviewed On Popular Review Sites –

People will be searching for the best products on the internet at the time of the festive season to get reduced prices and attractive product features. Now is the time to get your brand reviewed on some cool social media pages or on review sites. A link in such a page to your website will usher in people to its pages.

8. Respond To Queries In Your Social Media Site –

When you see people sending comments or tweets to you, respond back to them immediately. When you engage actively this way through your social media pages, you can catch people’s interest in your product or service offerings. Directly answering a query on a product or a problem will get you closer to customers and this generates interest in your brand.

9. Connect To Your Known Clients –

Send clients a holiday card through Facebook or email, tell them how much you appreciate them, and send a short video message along with the card to show how much you care about them. Asking them if they need your assistance adds a personal touch to the message.

10. Give Tips –

Write content about tips, advantages, uses, ideas, etc., related to your product or service and post it on your social media page. This is sure to attract attention from people. They will read it and to find out more about who is giving the information, they will look up your site’s link and visit it.

These 10 interesting tips on how to catch the heat of holiday marketing on social media are very effective in getting results. You can always get more creative and try out new ideas on how to catch people’s attention during this time. I would also suggest to use these tools to create visual content for social media. How best you market yourself at this time can deeply impress people and popularize your brand across a wide audience.

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