The popularity of has turned it into a powerful tool for business promotion, capturing leads, gaining sales, and enhancing a brand’s reputation in the market. Now you can go one step further with this social media platform by making use of Twitter’s lead generation cards (popularly known as Twitter Lead Gen Cards). These cards eliminate the need for users to fill in a landing page form. They can just fill in a form placed in an expanded tweet and send it to you. By using this form, users can quickly and easily express their interest in your brand’s offers, which enables you to capture sales leads much faster.

The information that users share through Twitter’s lead generation cards is secure. They do not have to leave their Twitter account and go to another site to give the required details. This facility enables you to connect easily to good leads, which will turn into sales figures.  In order to obtain the best benefits from this feature you need to make use of it in the most effective way. Here is a look at the top five tips for successful marketing with Twitter lead generation cards:

1. Create An Attractive Lead Generation Card –

Develop a lead generation card that entices people to look at your offer. It should have an excellent image and compelling content with a strong, impressive call-to-action. Just by looking at the card, people should feel induced to click on it and share their details.

2. Have A Follow-Up Email Campaign –

Once you have a person’s details and email address, send them an email to follow up on their interest in your products. If you send it to them when they are browsing the content of your site, they will become more interested, so do it quickly. Have a link in the email that users can click to avail a benefit or an offer. This link will enable you to store more details on leads, which can be used for future engagements with them.

3. Listen To Social Signals –

Your marketing automation system must be set up to listen to social signals and people’s interests so that it can pick those who are highly interested in your offer, send their information to your sales team so that they can be converted into sales. By being in touch with the active twitter environment, you can easily contact people interested in your products or services and convert them into actual sales.

4. Sync Data Between Twitter Card And Marketing Automation Platform–

The data collected by your marketing automation platform must sync with what is collected by your Twitter lead generation card. Make sure that fields such as full name, email address, and Twitter username are present in your automation system. This will assist in bringing up such details when you want them to be sent to your CRM, where it will be used for further marketing activities.

5. Set Up A Nurturing Lead Campaign–

Leads sign up your Twitter lead generation card to show their interest. Use this information to create content that is relevant to their interest and send it to them in the future. Customize such content so that when they read it they can sense your personal touch. This induces brand loyalty and opens them up to other products, services, or offers that your brand is offering.

Look into these tips and you can be sure that your marketing efforts with Twitter lead generation card will be very successful. Twitter lead generation cards are good for businesses of all sizes. Since the card is so easy to use, you will find people signing up fast for your offer. Once you have their details, proceed to contact them and covert your leads into sales. Marketing could never have been easier!

Related read on visual marketing: Marketing with Instagram.