Visually powerful content is very persuasive and more effective than the best string of words put together to make a juicy statement. Saying what you want through interesting and engaging images is the best way to make a strong impact in the minds of onlookers.

Research shows that people like photos more than a text update and that videos are shared more than links and text posts.

That’s why top brands from various industries make use of the powerful quality of images and videos to attract people towards their business and make their products appealing to their target audience. Visual marketing is taking on storm with the introduction of social networking sites like Instagram, Vine videos, etc.

If you are seeking a strong medium to attract attention from your target audience making use of excellent images and videos is your best option. Here is a look at the top eight reasons on why visual content is so appealing and why it is such a huge part of social media marketing campaigns today:

1. Easily Attracts Attention –

When you want to easily engage audience attention, using humorous images or informative pictures will make them quickly notice your brand. A striking and well-done image will show your product as a solution to a problem they face and by seeing it they will feel motivated to buy it. In marketing it is how quickly you capture attention that makes all the difference in the impact of your marketing activities. Using funny, informative images or videos certainly gives the push you need to get such results.

2. Easy To Explain –

When you want to explain about your products to your target audience using images is a faster and easier way of communicating the messages than words. In fact sent to the brain is in the form of visuals, which show how fast they impress on the human mind. A strong imagery that shows your product’s features, it’s essential quality or its benefit enables you to easily reach out to the audience and make an impression in a ways words cannot.

3. Popular In Social Media Sites –

Social media sites like Twitter, Instagram, Pinterest etc largely rely on image sharing to spread information. They are also now seen as a powerful marketing medium by companies across the world and the most effective means of marketing through them is through captivating images. Having quality images or infographics posted in various popular social media sites on your brand will spread awareness about it to a large volume of people quickly because imagery is extensively used to communicate and spread information in such sites.

4. Enhances Brand Image –

Instead of using long sentences or big words to describe your product’s qualities and its benefits, saying it briefly with an captivating image instantly popularizes your brand. When you use images in this manner people become highly impressed and your brand’s reputation enhances. According to MDG advertising about 94% of page views arise for content that has images than content without images. So when you use the best images in your social media pages, you can be sure of capturing audience interest and making a sound impression about your brand.

5. Capture Customers –

Without using images in your marketing campaign how will people know what you product looks like or what it can do for them? This fact underlies the immense need to use captivating imagery in marketing activities. One research shows that 100% of visitors spend more time in a page with videos. A clear picture showing how your product can solve a problem will capture people’s interest quickly. They will want to share it with others and information about its features can be easily understood through the image. When interested buyers see the image, they feel motivated to make a purchase and this will initiate sales actions.

6. Reach Across Language Barriers –

A single, captivating image can be used to easily communicate about your brand’s products across different communities and international markets. That’s the power that picture has over words. The image conjures up an interest in the minds of the onlookers and in a short while people want to buy the product to find out what it is like and how they can enjoy using it. It’s the best way to market your product in global markets without using translated words.

7. Markets Product Across Multiple Markets Simultaneously –

A strong image or powerful video about your product can be used to market it across various global markets simultaneously. The same image can be used in campaigns across different communities and global regions, because of how powerfully it can directly communicate what your product is offering.

8. Instantly Communicates –

An image which tells people exactly what your product is about or what it can do makes a lasting impression. You can convey your ideas without much effort and the impact of the imagery is strong, making people remember the product’s features for a long time. This in turn enables them to easily associate the image with your brand and reach out for it whenever they are in need of your product. The impact of the imagery motivates them to purchase your product over similar ones in the market.

Strong visual social content gets your brand the attention it needs from consumers for gaining desired sales figures and making a strong brand impact on the target audience. Make use of compelling videos and image content in your social media marketing campaigns to achieve your business goals and objectives.

Image courtesy- www.freedigitalphotos.net