What if there was a way to put your brand in front of more than 800 million consumers, speak directly to them, explain to them exactly why your product or service is the best on the market, and be able to do all of this for free? Creating a YouTube channel allows you to do all of the aforementioned things and more, and a personal channel is an essential media tool for every entrepreneur. YouTube has evolved into a powerful marketing platform that can reach audiences of every possible demographic, and every large company has begun employing their services to help promote their brand. There are many good reasons to create your own YouTube channel, and this article looks at three of the most important.

 Reach More of Your Target Audience

Promotional printed materials simply cannot compare to the awesome power of the internet, and the most effective form of advertising takes place either online or on television. Whatever your business type, chances are a large portion of your customer base are online users, and many people will even choose to buy a product or service based on research they have performed on the internet. If you do not have the time or necessary skills required to make a professional looking video, it may be worthwhile hiring a production company that can create one for you. It is also a good idea to perform some extensive research on online marketing strategies. Badly executed YouTube videos have a habit of going viral, and the last thing you want is for your company to become a laughingstock.

Provide a Service to Your Customers That Relates To Your Brand

Many companies create video tutorials for YouTube that refer back to their brand, and by following their example you will expose your brand to millions of users without paying a penny. If your company sells kitchenware, why not create a series of cooking tutorials that demonstrate your product being used? Users can even download your video to their handheld devices using a service such as youtubedownload.altervista.org and refer back to it whenever necessary.

Receive Honest Feedback on Your Brand

If you have ever looked at the comment section under a YouTube video you will already know it’s a place reserved for brutal honesty. Consumers that take part in market research usually give polite answers to the questions asked and will give a sugar-coated feedback on your product. YouTube is the place where consumers really let rip, and you will soon get an accurate picture of what people really think about your brand.

Above all, the videos you create for your channel must be engaging and tell a story that will keep viewers watching until the very end. You may even be lucky enough to produce a video that goes viral and reaches millions of users. Some of the most successful viral marketing campaigns were disguised as amateur videos that had been uploaded by regular users but were actually the clever creation of professional advertising companies. YouTube opens up a whole new world of marketing opportunities for your brand, and it only takes a few moments to upload a video and begin attracting new customers.

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Author Bio: Dexter Bell is a small business marketing whiz. He focuses his writing on how to integrate technology into marketing strategies.