Visually powerful content is very persuasive and more effective than the best string of words put together to make a juicy statement. Saying what you want through interesting and engaging images is the best way to make a strong impact in the minds of onlookers.

Research shows that people like photos more than a text update and that videos are shared more than links and text posts.

That’s why top brands from various industries make use of the powerful quality of images and videos to attract people towards their business and make their products appealing to their target audience. Visual marketing is taking on storm with the introduction of social networking sites like Instagram, Vine videos, etc.

If you are seeking a strong medium to attract attention from your target audience making use of excellent images and videos is your best option. Here is a look at the top eight reasons on why visual content is so appealing and why it is such a huge part of social media marketing campaigns today:

1. Easily Attracts Attention –

When you want to easily engage audience attention, using humorous images or informative pictures will make them quickly notice your brand. A striking and well-done image will show your product as a solution to a problem they face and by seeing it they will feel motivated to buy it. In marketing it is how quickly you capture attention that makes all the difference in the impact of your marketing activities. Using funny, informative images or videos certainly gives the push you need to get such results.

2. Easy To Explain –

When you want to explain about your products to your target audience using images is a faster and easier way of communicating the messages than words. In fact sent to the brain is in the form of visuals, which show how fast they impress on the human mind. A strong imagery that shows your product’s features, it’s essential quality or its benefit enables you to easily reach out to the audience and make an impression in a ways words cannot.

3. Popular In Social Media Sites –

Social media sites like Twitter, Instagram, Pinterest etc largely rely on image sharing to spread information. They are also now seen as a powerful marketing medium by companies across the world and the most effective means of marketing through them is through captivating images. Having quality images or infographics posted in various popular social media sites on your brand will spread awareness about it to a large volume of people quickly because imagery is extensively used to communicate and spread information in such sites.

4. Enhances Brand Image –

Instead of using long sentences or big words to describe your product’s qualities and its benefits, saying it briefly with an captivating image instantly popularizes your brand. When you use images in this manner people become highly impressed and your brand’s reputation enhances. According to MDG advertising about 94% of page views arise for content that has images than content without images. So when you use the best images in your social media pages, you can be sure of capturing audience interest and making a sound impression about your brand.

5. Capture Customers –

Without using images in your marketing campaign how will people know what you product looks like or what it can do for them? This fact underlies the immense need to use captivating imagery in marketing activities. One research shows that 100% of visitors spend more time in a page with videos. A clear picture showing how your product can solve a problem will capture people’s interest quickly. They will want to share it with others and information about its features can be easily understood through the image. When interested buyers see the image, they feel motivated to make a purchase and this will initiate sales actions.

6. Reach Across Language Barriers –

A single, captivating image can be used to easily communicate about your brand’s products across different communities and international markets. That’s the power that picture has over words. The image conjures up an interest in the minds of the onlookers and in a short while people want to buy the product to find out what it is like and how they can enjoy using it. It’s the best way to market your product in global markets without using translated words.

7. Markets Product Across Multiple Markets Simultaneously –

A strong image or powerful video about your product can be used to market it across various global markets simultaneously. The same image can be used in campaigns across different communities and global regions, because of how powerfully it can directly communicate what your product is offering.

8. Instantly Communicates –

An image which tells people exactly what your product is about or what it can do makes a lasting impression. You can convey your ideas without much effort and the impact of the imagery is strong, making people remember the product’s features for a long time. This in turn enables them to easily associate the image with your brand and reach out for it whenever they are in need of your product. The impact of the imagery motivates them to purchase your product over similar ones in the market.

Strong visual social content gets your brand the attention it needs from consumers for gaining desired sales figures and making a strong brand impact on the target audience. Make use of compelling videos and image content in your social media marketing campaigns to achieve your business goals and objectives.

Image courtesy- www.freedigitalphotos.net

During the holiday season, people are actively looking for special offers, discounts, something new, a great deal, etc. Now is the time to catch their mood and attract them towards your brand. The fastest way of doing this is through social media websites. But with a plethora of offers being shouted out here, how do you make effective use of them to draw attention towards your brand against your competitors?

The answer is show your social media marketing skills this season like never before.

Here is a look at 10 important tips on how to use social media sites to promote your business during the holiday season:

1. Get Your Promotional Codes Ready –

Now is the time when people are searching for discounts and offers. Be sure to have promotional codes ready so that people can use them to buy your product or take up any offer. When providing attractive offers on your social media page, also offer information on where to find your coupon codes so that people can find it and visit it on your site for a purchase.

2. Change The Background Of Your Social Media Page And Website –

Show that you are following the mood of the festive season by changing the background of your Facebook, Twitter page, etc., to reflect the holiday spirit. You can find some really lovely festive season graphics at low cost in Fotolia and Shutterstock. This will catch people’s attention when they visit your site, and they will look into special offers to buy accordingly.

3. Give A Gift That is Valuable –

When you announce special offers or gifts for the holiday season through your social media page, make sure that it is something different from what stores in your niche are giving. It should be something that is really useful, exceptional, and worth the value in order to generate a lot of interest from visitors.

4. Start A Competition –

Initiate competition in your social media pages wherein the winner will get a fantastic offer. This is a great way to draw attention towards your brand. Lots of people will see the competition advertisement and go for it. New people will learn that your brand is offering something interesting and will like to take part in the competition because of the free offer. It is a great way to publicize your products or services.

5. Announce Something New –

The festive season is the best time to bring out a new model of your product, a new offer, or something that people at this time will find very interesting and attractive to buy. Making an announcement of this on your social media pages is a great way to draw people’s attention towards your brand. You can also give a limited period offer wherein buyers are given discounted prices on a product when they make a purchase at this time.

6. Release Promotional Video With Hidden Offer Codes –

Have an excellent video done of your brand and release it at this time. Include hidden discount codes to your product in the video that can be accessed only by those who view it. Make an announcement about this in/on your social media page with a link to the video. You will have lots of people watching it, bringing attention to your brand.

7. Get Your Business Reviewed On Popular Review Sites –

People will be searching for the best products on the internet at the time of the festive season to get reduced prices and attractive product features. Now is the time to get your brand reviewed on some cool social media pages or on review sites. A link in such a page to your website will usher in people to its pages.

8. Respond To Queries In Your Social Media Site –

When you see people sending comments or tweets to you, respond back to them immediately. When you engage actively this way through your social media pages, you can catch people’s interest in your product or service offerings. Directly answering a query on a product or a problem will get you closer to customers and this generates interest in your brand.

9. Connect To Your Known Clients –

Send clients a holiday card through Facebook or email, tell them how much you appreciate them, and send a short video message along with the card to show how much you care about them. Asking them if they need your assistance adds a personal touch to the message.

10. Give Tips –

Write content about tips, advantages, uses, ideas, etc., related to your product or service and post it on your social media page. This is sure to attract attention from people. They will read it and to find out more about who is giving the information, they will look up your site’s link and visit it.

These 10 interesting tips on how to catch the heat of holiday marketing on social media are very effective in getting results. You can always get more creative and try out new ideas on how to catch people’s attention during this time. I would also suggest to use these tools to create visual content for social media. How best you market yourself at this time can deeply impress people and popularize your brand across a wide audience.

Image courtesy- www.freedigitalphotos.net