Apple Inc’s new iPhone pre-order starts from today featuring a larger, taller 4-inch screen and LTE connectivity. It is not difficult to say that there will be lines outside of the Apple store to get this smart phone. However, the device is clearly missing the ‘wow factor’ that could have kept the company ahead of all other rival companies. The iPhone 5 looks like just another upgrade to the popular iPhone lineup, like they released the iPhone 4S as an upgraded version of the iPhone 4 last year.
The phone Apple unveiled on Wednesday was the same phone that appeared online a long time ago in plenty of leaked images. Some of the features like LTE connectivity and 4-inch screen were nice, but nothing was actually surprising. We just saw in the event how the rumors eventually turned out to be true on the event. Tim Cook, Apple CEO did say earlier that they will “double down” on secrecy to prevent leaks but he clearly failed. Now let’s take a look at the features that Apple highlighted in their event and check why these features are missing the ‘wow factor’.
The new 4-inch screen Retina display
The iPhone is now taller and larger with a 4-inch screen. It’s surely a nice thing if you think of it as an iOS device. But when you compare it with Android phones, most of the Android phones out there have got 4-inch screens and some of them show 720p resolution whereas iPhone is only showing 1136×640 resolution. The phone is now wider and Apple claims that this new shape is designed to fit in the hand perfectly. This is clearly not the best explanation we expected from Apple as all the big Android phones out there including Samsung Galaxy S3 with 4.8-inch screen and HTC One X with 4.7-inch are currently ruling the smart phone market. Moreover, all the docks and stands designed for the old iPhones are not going to work with this one as the Lightning technology won’t make your docks and stands bigger and taller.
The 8-megapixel iSight Camera
The iSight camera is a little bit better than the old 8-megapixel camera we saw in iPhone 4S, but it still is nothing rare if you think about Nokia’s PureView technology and Nokia Lumia 800 with 41-megapixel camera that they revealed a long time ago. All the other smart phone makers are now thinking about releasing smartphones with 12-megapixel camera like the Sony Xperia Sand Nokia N8 so releasing an 8-megapixel camera is really nothing attractive.
The all-new A6 chip
The new A6 chip introduced in the iPhone 5 will perform faster than the old one. The new chip promises up to twice the CPU and graphics performance than the iPhone 4S but the other vendors are already working on faster quad-core chips and phones like Samsung Galaxy S3 and HTC One X already available with quad-core chips. The smart phone is thinner than the old one and also 20 percent lighter than the 4S with the new A6 chip. However, these are nothing new or innovative that we usually expect from Apple.
LTE
The LTE connectivity is another feature the company highlighted yesterday. The latest iPhone supports ultrafast wireless standards including DC-HSDPA and LTE. However, this was only a feature we wanted to see in iPhone as other phones already have this feature for a year or more.
No NFC
We were looking forward to see the near field communication technology (NFC) which is also a common thing in other latest phones nowadays but it’s also missing. Some experts believe it was a wise decision by Apple because of the slow adoption of NFC in U.S. When AllThingsD asked Apple Senior vice president Phil Schiller why the iPhone 5 does not include NFC, he said “Passbook does the kinds of things customers need today.”
These are the reasons that make iPhone 5 just another smart phone. The new iPhone is larger, taller, looks really cool, offers longer battery life and a good camera. It is certainly true that the iPhone 5 is better than the previous iPhones. However, it’s not good enough to be the ruler of the smart phone market as there are plenty of Android phones out there with similar and even better products. Popular companies like Samsung, HTC and Motorola now has the chance to easily attract Apple customers with devices like Galaxy Note 2 and HTC One X+ as Apple has failed to be innovative this time. If you also feel the same or have something different to say, don’t forget to share it with us.