We all saw this coming. Facebook implemented it bit by bit, step by step and turned Facebook in to a money making machine. First it was the advertisements, then it started forcing Facebook page owners to pay for reaching to their own fans. But as if it was not enough, Facebook now “gives the option” of promoting your photos to, hold your breath, your own friends.
Facebook has been testing these promoted or sponsored photo scheme for since few months in over 20 countries. According to their official report, it will keep the sponsored photos in the news feed of your friends. This way it is more likely for your friends to see your updates in their feed.
Facebook had redefined the social networking earlier. It killed so many existing social networks like MySpace, Orkut, Hi5 etc. It kept on re-innovating itself. But those were for good. I am not sure if asking users to pay for their own photos is a good step.
You may think that it is okay since it is optional and if some self obsessed narcissist may use this feature to get more likes and comments. But remember what happened with the Facebook Pages’ sponsored posts. It is optional there as well but it has dramatically reduced the page interaction for non-paid posts. What I mean is that sooner or later you will see a drop in interaction with your friends and thus you would be tempted to pay for the promotion of your photos/statuses to your very own friends.