Search engine rankings is one of the most important things for a website owner. Search Engine Optimization is important for any website because more than 90% of the total traffic towards any website is generated by search engines. The appearance of your website on first page of search results is important because it can boost the traffic towards your site.
But one more thing that should be kept in mind while optimizing your website is that some search engines like Google and Bing and some little emerging search engines like Blekko and DuckDuckGo are including social data in their searches. Beside of looking for your keywords and Meta tags Google is also looking for the number of people who trust on you by looking into your social media.
Advantages of Social Media:
Since SEO is the most powerful tool to gain traffic and attention of viewers from search engines towards your site. Nevertheless most of the people overlook the importance of association of SEO and Social Media. As discussed above, when some one +1’d your site’s content on Google+ or post on Twitter or on Facebook it creates a powerful back link to your site. As a matter of fact same thing happens when you do same thing on other social media sites. Another very significant aspect is that focusing on social media makes you repetitious as well as reliable.
1. It free to start
If you do not want to pay cash at first on your social networking, you can still set up accounts with the major social networking sites like Tweeter, Facebook or My Space, and Google+. It costs absolutely nothing to figure out a social networking existence. you’re able to generate business webpages and keep clients prompted of newest offers and deals. All you have to provide is a some of your time and ability to form the correct impact.
2. Results Will Be Quicker Than Typical Website
In fact, some internet marketers give up their traditional sites and sustain public networking webpages instead. This option is not for everyone but it has effective for many. You have to be able to “go viral” with the material you publish using public networking. And it is possible to get a large number of guests to your website when you publish powerful material that passions customers.
3. Higher Rank On SERP’s
Each time your material is distributed by others on public networking, a back-link is designed. And the more inbound hyperlinks you have, the greater your PageRank and positions on SERPs. Backlinks are how you identify yourself as an expert website. And google want to offer the best expert websites to their clients during queries. Keep in mind that your PageRank is centered entirely on the variety and quality of your hyperlinks.
4. Social Media is Simple to Use
Site entrepreneurs may not be passionate about social media due to the fact that they have certainly not used it. It can be overwhelming to understand yet another element of internet promotion, especially one that seems a bit “technical”. But social media is just like everything else on the internet – you just need to exercise it. Discover the guidelines of each website you want and make your own profile first to get started. You do not need to spend lots of time to social media – perform on publishing excellent material and let other clients do the job for you by sharing it.
5. Your Followers Will Help You Alot
Sharing is one of the biggest advantages of social networking. Compared to typical internet promotion techniques like promotion via email, social networking has a trickle down effect that advantages companies. Once you publish your material, customers then “share” your material by retweeting, pinning, or otherwise sending your publish to their own followers. Once you complete the unique publish, the customers do the rest for you.
6. Fan pages Produce Leads
Social media clients who like your products, business, or services love fan pages. They want to and can stay informed about your future actions, revenue, and other marketing actions. And they can keep feedback. Fan pages are great for interesting clients who can become your new clients.
7. Endless Reach
The possible reach of public networking is amazing. You can get supporters from anywhere in the world. And public networking has gone mobile so that you can easily keep in touch with customers at any time, anywhere. Information is instantly accessible to anyone interested. And most public networking systems offer tools that allow you to focus on content to determined areas. Which indicates you are able to get your concept out to individuals most likely to turn into customers.
8. Instant Targeted Visitors:
With Google plus having roughly 195 million users, Facebook with more than 845 million active users and Pinterest having more than 10 million users any one can build traffic to its site. Although not all the user will be your traffic but your main purpose that is to derive traffic towards your site will get completed. Also the stats shown above tell us about the importance of social media.