Computing has become very much personal, these days. PCs, Laptops, Palmtops, Pads, and now Mobiles, the changing face of computing and associated activities is prompting business owners to adapt to the demand. Almost every work that someone was doing some few years back with the computers is now possible on your small mobile devices. E-commerce is rapidly changing into M-commerce; and pushing business and website owners to create mobile website.

International Data Corporation (IDC), in one of its recent survey reports says ‘More than half of next year’s expected 5.7% increase in global IT spending will be driven by sales of smartphones, tablets and e-readers.’ This data indicates that people will be spending life in and around a mobile device; be it a smartphone, tablet, or e-reader.
The global trend in the last few years is showing a sharp change in consumers’ buying behavior. With tremendous support from robust logistic models, easy, affordable, instant, and anywhere access of Internet, people are now able to make purchase decisions on the fly. This has become possible on because of strategic implementation of mobile websites. Name any business, they find a place online and also prompt users to visit their mobile site. More and more FMCG, consumer durable, travel and ticket booking businesses are coming with impressive mobile websites.
However, when we talk about mobile websites; marketers must take care of the following aspects that cause in creating a good mobile website.
User Experience
User experience has to be ultimate. A mobile site is similar to the summary of a long article that gives all the taste, flavors, and essence of the entire article. When it comes to making profit out of your mobile website, developers must focus on the following ingredients for bringing in the ultimate user experience.
- Easy Navigation: Users must be able to navigate easily within the website. The various sections and tabs must be well placed and clearly visible within the screen. Each page should leave the option open to go back to the previous page.
- Browser Compatibility: Different users like to use different browsers; the mobile site must be compatible with all the popularly used browser used across different mobile devices.
- Load Time: The page load time does matter. The home page and the internal pages must be very light enough to load for a wait-less experience.
- Smart Use of Screen Space: Mobile screens are definitely much smaller compared to the laptop or desktop. The website must be accordingly developed so that it contains all the relevant information and links useful for the readers within the space budget.
Content
Content of the website should speak for its purpose. It solely depends on the power of the content to deliver the desired message to the readers within the permissible space. When we say content; it includes the text, images, and videos. Content has to be concise, actionable, and clear. The images used should be in sync with the overall philosophy of the website. Video streaming should also be effortless and uninterrupted.
Social Integration
Every modern mobile device is built for socialization. The mobile website should also hold this idea by intelligent social integration. This is one golden feather attached to your website that would fling your business to maximum numbers of readers without much effort.
Get your website ready for M-commerce.
Author Bio: Mohit is a seasoned online marketing professional with more than 7 years of experience. He also writes on various topic of his interest including technology, computing, Internet marketing, SEO, telecom, ecommerce, and many more.





Every dog has its day but it seems even pigs have their day. If rumours to be believed, Rovio’s famed game franchise Angry Birds has its newest version in pipeline and guess what? In contrast to the earlier theme of the game where you had to target the pigs, you will end up saving them in the new series which is supposed to be called as “Angry Birds Pigs Edition”.
Popular open source web browser giant has joined the bandwagon of Smart Phone Operating Systems with its Firefox OS to compete with iOS, Android, Windows and Symbian. Mozilla today
Firefox OS intends to use the maximum out of HTML 5 with ‘new phone architecture where every phone feature (calling, messaging, games, etc.) is an HTML5 application.’ The work started last year under the project “Boot to Gecko” that allows ‘HTML5 applications to access the underlying capabilities of a phone, previously only available to native applications.’
Last few years have shown a number of smart phone OS failures such as Bada, Meego, Palm etc that simply could not make a decent cut in to the mobile OS which is heavily dominated by iOS and Android. It would be interesting to see if Firefox OS could make a cut into the pie. For this we have to wait till 2013 when it will be released in Brazil which is an emerging mobile market with lots of prospect to grow as it is less penetrated by Android and iOS.






