Apple has finally done what people have been expecting for a long time. It has finally set to get rid of its dependency on Google for search business with the launch of the beta version of its very own search engine: iSearch.

The search was expected to arrive in 2012 but the project saw several hiccups as several key developers quit the project in mid way to join Yahoo, a strategy well played by dynamic new CEO of Yahoo, Marissa Mayer.

Google and Apple feud is not new. The two tech giants have been at loggerheads for sometime now. There have been a series of patent battles between the two. There was a time when these two companies were have separate business domains but as the time and technology progressed, the area of interests and activity begun to overlap.

The launch of Android as the rival of iOS was one of the first battles of this never-ending war. Since then Apple and Google has crossed path several times, directly or . While Google has successfully pitched Android against iOS, Apple was hugely embarrassed in its attempt to take on Google Maps with its own Apple Maps. The fiasco with Apple Maps made Apple a joke on social media and internet.

If Apple manages to pull off iSearch, it will surely be a big blow to Google as online search is its main source of revenue. With Facebook already threatening it on its home turf with Graph Search, Google certainly will have some tough time ahead.

Try the iSearch Beta now:

iSearch is still in beta and access is limited to a select few and that too via invitation. But it does not mean you cannot try your hands on it now. You can request an invite to iSearch beta by clicking on this link.