Online shopping is the new trend of today’s world. If you want best cell phones in India you will surely search on online shopping portals. With the rise of online shopping, online marketing these days is also seeing a new height that the world had never seen before. Every Tom, Dick and Harry want their presence to be felt on internet these days. Small businesses, online and offline, everybody is hitting the web with their marketing strategies on social media and also creating websites/blogs. Mere having few social profiles and handful of followers is just not sufficient. It is the age of going viral, generating leads, getting your followers to buy stuff and converting visitors into business prospects. Learning never stops, so what if you are an Facebook page marketing maestro or a Twitter wizard, get your foot into Instagram and take a leap in social media marketing.
Why use Instagram for marketing anyway? The list of why’s is here:
- #1 reason why Instagram has the potential is it is mobile.
- Instagram gives you a visual social dimension like no other social media.
- If your brand has frequencies matching with creativity, then Instagram can do a lot over marketing.
- Instagram has a huge following of hip and young people who could be the best opinion makers about any brands and can also spread anything like wildfire.
- It is relatively less exploited as compared to other social media are concerned at-least speaking of commercialization. And that is the advantage that people on Instagram still have some trust.
So, how are you going to get started with Instagram marketing? Here we go:
1) Find, Connect and Engage
Hashtags come in handy to find people with same interests as your niche or product. Use hashtags relative to your field to find people who are fanatics and relate emotionally to your interests.
Connect with people by following them and there are chances that these people will follow you back.
Start engaging with them by liking and leaving unbelievably awesome comments which will likely bring some more followers to your Instagram profile. You can use Top Hashtags to find like minded followers.
Remember hashtags are like protein shakes without which building extra brand muscle is little too difficult.
2) Create, Build and Inspire
After that kick starting session on you commenting and following others (which should be a never ending process), it’s now time for some goodies from your side. Create your brand associated #UniqueHashtag over time and let the world of Instagram know you by your hashtag.
Build your brand by commenting on niche related photos and live your #UniqueHashtag so other people find a way to connect with you.
Offers and giveaways exclusively for your Instagram followers is a great way to inspire people to not only buy stuff from you but also look forward for your next offer without you having to beg them to buy your products. Your exclusive selling discounts will inspire more Instagram users to follow you.
3) Be creative, Show what you got, Play without bounds and Stand-out
Get your creative juices flowing when you click and clip your pictures. Put your best efforts with making your images cool enough to grab some eye-balls and get them go viral. Make those videos which people cannot keep away from talking about.
Show them what you got (babe!). Everybody loves to do some window shopping before buying anything, so let them know what you have in store. Display your products, let them know your brand details, build some curiosity by asking to guess your next awesome release and engage your audience.
Play with what you have to share on your profile. It need not just be about you and your business alone, anything appropriate and related to your brand that enhances your niche knowledge are great shares.
Just do anything about that will make you stand-out from your niche competitors. Don’t just sell stuff; sell lifestyle. People buy not just because they like your product, but also because they are emotionally attached with your brand, they feel for you and they care to be loyal. Just make them realize you are more than a brand; you are a human.
Go and explode on social media with Instagram so that the world gets your attention!